For decades, the go-to strategy for buying and selling homes was to flip a property as fast as possible. This made sense in the boom, and bust market when you could refurbish a house and double your investment in a year’s time, but the market has changed, and sadly, real estate investors have not changed with it.

HOLD: How to Find, Buy, and Rent Houses for Wealth is a long-overdue message that investors have been needing to hear for years: property is property, it will always be worth something, but it might not be worth what you want right now or even a year from now. It might never be worth what you want through hard work and fixer-upping alone. Sometimes the smartest thing to do is simply sit on your property and HOLD it until a time comes when it will sell at a price that you can be happy with.

Holding is the long term approach to real estate investing, and this market demands patience, and it demands investors who are willing to sit on a property for a little while. HOLD is a surprisingly straightforward guide on this approach to real estate, laying it out in five steps: Find, Analyze, Buy, Manage and Grow.

The exciting thing about HOLD is that it breaks the process into smaller steps and guides you through them with a realistic, no-glam, step by step approach. This isn’t a daydreamer’s book, a get-rich-quick schemer’s book, this is a practical guide to an effective strategy.

If you’re tired of the pie-in-the-sky dreaminess of other real estate books and you want something real, HOLD is an unromantic and honest look at an effective way to make real money in the industry. Sadly, there simply aren’t very many books like this out there. The fact of the matter is that it’s easier to sell a book with big promises of massive earnings overnight. HOLD shows that big earnings are possible, but only for those willing to make big investments. If you can manage and pay off a property and sit on it until the market lends you a second wind, HOLD is the book for you.

HOLD: How to Find, Buy, and Rent Houses for Wealth

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